A common misconception among people is that Brand Marketing is basically common sense. A large part of this can be accredited to absence...

I recently had the opportunity to recruit a few new FMCG marketing aspirants and hence thought it's worth sharing this. The Top 3 myths...

Marketers are expected to be optimists. After-all we don't just want people to buy our brands we expect them to fall in love in them. So...

I graduated in the year 2013 from IIM-Indore. I had joined the program with an intent to specialize in finance. I topped my first term...

A large part of the discourse in the FMCG space so far has been around essentials. It goes on to indicate that small players are likely...